- Mobile is at the center of customers' lives; now brands can be at the center of their experiences
Says MarketingProfs, "Now mobile transforms every time, every place, and every activity into an opportune point at which to touch our audiences with meaningful messages and provide them with newfound value in return for their interactions." The key word here is value. Rather than thinking of mobile as another chance to tout you and how great you are, think about ways to offer relevant and compelling content that will provide value to your customers' lives.
- Mobile frees marketers from the constraints that have impeded innovation
Says MarketingProfs, "Marketers are no longer constrained into using different media in different places: The world is now united via a global set of mobile media." In other words, there's now an "always-on immediacy" in play. Customers now carry a "sales channel" with a built in method of payment on their person 24/7.
- Mobile is an innovative medium—but marketers themselves will become the innovators in this revolution
Says, MarketingProfs, "In addition to being directors of marketing for their brands, they (i.e. Marketers - that's you) will also act as architects of innovation for their businesses." Innovation is a must in this day and age and, if MarketingProfs is to be believed (I happen to think they're dead on), then mobile marketing, by definition, is too a must.
MarketingProfs is about to embark on a 5-part mobile innovation strategy series that I'm really looking forward to. I'll keep you posted as the come.
What are you thoughts on mobile marketing going forward? Is your small business or non-profit ready? Feel free to leave a comment and share your thoughts.
Read more: http://www.marketingprofs.com/articles/2013/10458/mobile-innovation-part-1-welcome-to-your-innovation-moment-marketers#ixzz2PK3yuk00