Another stat among the findings I found interesting is that 10 times as many coupons were redeemed through mobile than through traditional channels. Additionally, nearly half (49%) of all mobile and tablet users conduct local business searches using various apps. What does all this mean?
Both a mobile-optimized version of your website as well as your own proprietary mobile app are the best and most comprehensive mobile strategy moving forward. If you can do only one, a mobile app is likely the best choice, especially when you consider a mobile app doesn't depend on your customers finding you through search. As well, an app gives you, among other options, the ability to send push notifications to your customers whenever necessary.
In short, an effective mobile strategy, coupled with an aggressive marketing campaign, will go a long way in helping ensure you do more than just stay a step ahead of your competition. With the right plan for your business, you'll have the opportunity to set the standard for your industry .
What are some of the features, benefits and values a mobile app for your business could bring directly to your customers? Feel free to share your thoughts in the comments.